We were two kids running through the fields of Uruguay, ponchos flying and dusty alpargatas on our feet. We invented worlds, played heroes, and dreamed of making a difference.

Time passed, and we grew up. But the dreams didn’t fade—they evolved. Today, that same adventurous spirit has become a real mission. BRONCA was born from those roots: from a deep desire to create something true, with purpose and soul.

That’s why we craft ponchos and alpargatas with a story, made by Uruguayan hands and driven by a cause: we donate 50% of our profits to the Food Bank of Uruguay, so other children can also run, play, and dream.